AIG Direct's DIY Life Insurance:
No Pressure. No Hassle

AIG Direct’s DIY online option lets you price and purchase life insurance products 24/7 from the convenience of your home.
More convenient

AIG Direct's do-it-yourself (DIY), online life insurance puts customers in control of evaluating their life insurance options and easily securing the coverage they need.

That's right: Buying life insurance online has never been easier.

For more than 25 years, AIG Direct — part of AIG’s Life Insurance division — has assisted one million-plus families in securing quality life insurance coverage through a direct-to-consumer approach. It's simple and convenient. AIG Direct has been a leader in making it significantly easier to apply and buy life insurance. Our solutions include online quotes, applications, e-policy delivery, and even voice signatures.

Why DIY?

  • Simple
  • Convenient
  • Fast
  • 24/7
  • No Pressure
  • No Hassle

And those who want some help? That’s fine, too. Our Life Insurance agents are licensed experts who are available to answer any questions you may have and can assist with building a customized policy over the phone. Customers can expect a personalized, cost-effective, and reliable experience.

A Security Blanket of Solutions

AIG Direct provides our customers wide-ranging solutions to potential issues that affect every family at some point: funeral expenses and medical bills, rent or mortgage protection for survivors, sustainability challenges for business owners, funding a child's future education, paying o¬ff outstanding debt … and many more.*

*The use of Death Benefits is unrestricted.

We believe life insurance is a security blanket that helps our customers financially protect their loved ones.

And that's a good thing.

Here's a brief introduction to three of our key DIY life insurance products.

Term Life Insurance

Term Life is straightforward, easy to understand, and widely held. There are good reasons why that’s the case.

  • Term Life is flexible and can fit each applicant's specific requirements. We offer 18 different term lengths to choose from.
  • Policyholders choose a set period of time (usually 10 to 30 years).
  • Many policies can subsequently be converted to permanent insurance.
  • It is affordable, with fixed monthly rates.
  • Term Life pays the policy's full face amount to beneficiaries (but it doesn't accrue cash value, as do some other life products).
  • Term Life Insurance offer level term rates - the payment amount remains flat throughout the policy.
  • Renewable and Convertible options are available.

Visit the Term Life Insurance DIY page

Guaranteed Issue Whole Life Insurance

Guaranteed Issue Whole Life is a senior life insurance option designed for people between 50 to 80 years of age. It helps their surviving loved ones cope by providing final expense insurance benefits such as medical bills, credit card debt, or funeral costs.

  • Qualification is automatic — no medical exams or health questions are required.
  • Lifetime coverage.
  • Policies effective within 48 hours.
  • Policy coverages range from $5,000 to $25,000.
  • Premiums are level or fixed and are guaranteed not to increase during the life of the policy.

Visit the Guaranteed Issue Whole Life Insurance DIY page

Your DIY experience at AIG Direct also provides access to valuable product resources — including articles and videos — with extensive resources devoted to each product.

Get Started Today

For life insurance coverage, it doesn't get any easier than AIG Direct.

Our DIY pages provide clear, simple descriptions — and explanations of the benefits — for each product. Whether customers are looking to learn more about Term, Guaranteed Issue Whole Life, Accidental Death, or all three, they can easily obtain the information they need and get a customized quote.

The process begins with a few simple demographic questions before consumers are on their way through an evaluation (and purchase, if they choose) experience that should take 30 to 45 minutes — and which they can start and stop to fit their schedules.

More than one million people have bought life insurance assistance from AIG Direct. They have experienced the advantages of securing life insurance online and on the phone, with help from our outstanding life insurance professionals. Reviews consistently show high satisfaction among our customers.

Learn more about AIG Direct and see for yourself. Remember: it's simple, convenient, and straightforward.